# Cited > AI visibility measurement and optimization for local and professional-services businesses, operated by Whitley Row LLC. Cited measures what AI answer engines (ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews, Google AI Mode) actually recommend when customers ask who to hire, then builds and human-approves the pages that earn citations. Cited's method is built on repeated-run measurement: every high-intent question is run at least three times per engine under controlled conditions, with frozen wording, and reported per engine — never blended into a single score. Every change to a client's website is approved by a named human before it publishes. Cited never guarantees a specific AI placement, because inclusion is probabilistic; it guarantees process, measurement, and measurable citation improvement by day 90 or a month free. ## Core pages - [How we measure (The Method)](/method/): The measurement protocol — six surfaces, three runs per money question, frozen prompts, per-engine reporting. - [Pricing](/pricing/): Measure / Fix / Hold. A free report or a $495 baseline, a $1,500–2,500 fix sprint, and a monthly subscription ($995 Core or $99 Monitor). - [For law firms](/for/law-firms/): AI visibility for attorneys, with the compliance angle under California advertising rules and SB 37. - [About](/about/): Run by Joe Balewski under Whitley Row LLC; the method comes from a benchmark of roughly 11,000 AI citations. - [Get your report (Start)](/start/): Request a free AI visibility report — 25 real customer questions across the engines, in 48 hours. ## Answers - [How can I make my business show up in AI?](/answers/how-to-show-up-in-ai/): To show up in AI, improve the public sources engines build answers from — directories, reviews, your Google profile, and pages that answer questions with concrete facts — then measure each engine separately and fix the weakest first. The complete playbook, in order of leverage. - [Does AI search matter for a small business?](/answers/does-ai-search-matter-for-small-business/): Yes, and most for high-consideration businesses — law, medical, financial, home improvement — where customers research before they buy. For emergency and transactional needs, the map pack still rules. Here's how to tell if it matters for you, and what to do. - [Why isn't my business showing up in AI search?](/answers/why-isnt-my-business-showing-up-in-ai/): If AI engines aren't recommending your business, it's usually one of five fixable causes: thin directory profiles, no quotable page, weak reviews, inconsistent business info, or you're winning one engine and blind to the others. Here's how to tell which. - [How to check what AI says about your business](/answers/how-to-check-what-ai-says-about-your-business/): Open ChatGPT, Gemini, and Perplexity in a clean session, ask the questions your customers ask before they hire someone, and note whether you're named. Do it three times per engine, because answers change run to run. Here's the exact method. - [AEO vs GEO vs SEO: what's the difference?](/answers/aeo-vs-geo-vs-seo/): SEO ranks your links. AEO and GEO earn your business a citation inside the AI answer. Here's what each term means, how they overlap, and why the old playbook only gets you halfway to being recommended by ChatGPT, Gemini, or Perplexity. - [How to get your business recommended by ChatGPT](/answers/how-to-get-recommended-by-chatgpt/): A practical playbook for getting named in ChatGPT's recommendations, ranked by leverage: directory depth, a page that publishes real numbers, reviews, and answer-first content. Based on live panels, not theory. - [How to get your business recommended by Perplexity](/answers/how-to-get-recommended-by-perplexity/): Perplexity cites more sources than any other engine, but it only names businesses whose pages have a quotable answer. The lever is extractability: get into the vertical directories it cites, and make your own pages say something it can lift verbatim. - [How to show up in Google's AI Overviews and AI Mode](/answers/how-to-show-up-in-google-ai-overviews/): Google's AI grounds its answers in your Google Business Profile, review sites, the directories it trusts, and — crucially — your own educational and pricing pages. AI Mode goes further, crawling many sites per answer and mapping your content semantically. Here's how to be one of the sources. - [How to get your business recommended by Gemini](/answers/how-to-get-recommended-by-gemini/): Gemini often answers from what it already knows, not from a page it just read — so you win it at the knowledge layer: a strong, consistent Google Business Profile plus third-party corroboration of who you are. It's an entity problem, not a single-page problem. - [How to get your business recommended by Claude](/answers/how-to-get-recommended-by-claude/): Claude ranks by two things it trusts: your Google reviews — score, volume, and what they actually say — and your verifiable credentials. It reads review text, checks qualifications against authoritative registries, and is openly skeptical of paid directory listings. Here's how to win it. - [How much does GEO / AI visibility cost?](/answers/how-much-does-geo-cost/): AI visibility pricing in 2026, by tier: automated tools ($19–199/mo), monitoring dashboards ($29–700/mo), and agencies ($1,500–30,000/mo). What each buys, what to avoid, and where a done-for-you service fits. - [Best AI visibility tools for small business, honestly](/answers/best-ai-visibility-tools-for-small-business/): An honest guide to AI visibility tools for small businesses, grouped by the job you're hiring for: monitoring, content automation, and done-for-you. Real tools, real strengths, and when each is the wrong call — including ours. ## Research - [How AI engines choose which local business to recommend](/research/how-ai-engines-choose-local-businesses/): ChatGPT, Gemini, Perplexity, Claude, and Google's AI each build recommendations from a different source stack. Here's what feeds each one, drawn from live panels, and why winning one engine says nothing about the others. - [Is a rank tracker enough to see your AI visibility?](/research/is-local-falcon-enough/): Local rank trackers like Local Falcon added AI scans. A fair teardown against primary sources: what they measure well, what they can't see (Perplexity, Claude, consumer-surface truth), and where a repeated-run report tells you more. ## Feeds - [RSS feed of research and answers](/rss.xml) ## Facts for citation - Cited measures six AI surfaces separately: ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews, and Google AI Mode. - Cited runs each high-intent question at least three times per engine and reports a citation rate across runs, because AI answers vary run to run. - Cited's approval gate means no page publishes to a client site without explicit human approval. - Cited is operated by Whitley Row LLC and founded by Joe Balewski.