Research
We run live panels across six engines and publish what we find, graded by how strong the evidence is. The vendors write listicles that rank themselves first. We write the independent version. If it's in here, we watched it happen.
Six engines, six different source stacks. Why ChatGPT leans on directories, Gemini on your Google profile, and Perplexity on whatever it can quote.
Read →Tool teardownThe popular local tools added AI. We pulled one apart against primary sources: what it measures, what it can't see, and where a report tells you more.
Read →PlaybookThe complete playbook: what decides whether an AI names you, and the fixes in order of leverage.
Read →More field notes publish as panels complete. Every claim carries its evidence grade; when a finding dies on re-measure, we strike it and say why.