Answers
The questions business owners actually ask about AI visibility, answered straight — written the way we build client pages: the answer first, the evidence below, and nothing you'd have to take on faith.
The complete, leverage-ranked playbook for getting named by ChatGPT, Gemini, Perplexity, Claude, and Google's AI — plus the one page most businesses skip.
Read →ExplainerIt matters most for considered purchases — law, medical, financial, home services. For emergency needs, the map pack still wins. How to tell which you are.
Read →DiagnosticFive fixable causes an AI engine won't recommend you — thin profiles, unquotable pages, weak reviews — and how to tell which is yours.
Read →How-toThe exact DIY method: which engines, which questions, and why one check lies to you. A test you can run this afternoon.
Read →ExplainerThree acronyms, one real shift from ranking links to earning citations. What each means and why the old playbook only gets you halfway.
Read →PlaybookThe levers we've watched move ChatGPT's shortlist, ranked by leverage — and the single page most businesses are missing.
Read →PlaybookPerplexity reads your site and still may not name you. The fix is extractability — a quotable answer plus the vertical directories it cites.
Read →PlaybookGoogle's AI reads your Business Profile, reviews, trusted directories, and your own concrete-fact pages. AI Mode reads your content deeply. How to be a source.
Read →PlaybookGemini answers from memory as much as the live web — so it's an entity problem. Your Google Business Profile and consistency across the web are the levers.
Read →PlaybookClaude is the reviews-and-credentials engine. It ranks by your Google reviews in one mode and verifiable qualifications in another — and distrusts paid directories.
Read →ExplainerThe real price bands in 2026, from $19/mo tools to $30k/mo agencies — and how to read them without overpaying for the wrong tier.
Read →Buyer's guideReal tools grouped by the job you're hiring for, with honest caveats — including where our own service is the wrong call.
Read →More answers publish as the questions come in. If your customers are asking it, it belongs here.